The General Insurance“The Break” Campaign
"The Break" campaign features a new logo, an evolved character, four new ad spots, and sports and entertainment partnerships.
Beyond the series of commercials, “The Break” includes an evolved character, developed by Psyop, who has been modernized and made more relatable. Most significantly, his eyes are now revealed to better showcase his empathy. The General’s brand team also leaned into the history and prominence of the company's current logo, retaining the symbolic five stars while elevating the new logo through a refreshed design. The new logo was initially designed internally before lettering artist & New York Times Bestselling Author, Jessica Hische, polished and finessed each letter.
Client: The General Insurance
Agency: Energy BBDO
Role: PR & Brand Manager