Bacardi rum, BBDO NY, and Grammy Award-winning producer Boi-1da debut Music Liberates Music 2.0, a program from Bacardi designed to support underrepresented female producers.

Only 2% of music producers are female. In efforts to help combat that, BACARDÍ developed a first-of-its-kind NFT mixtape, allowing fans to purchase original songs and receive a percentage of its streaming royalties.