In a time when America’s population is aging rapidly—by 2020, 56 million Americans will be 65 and older and nine out of ten Americans 65 and older want to continue living at home for as long as possible, generating awareness of in-home care services becomes increasingly relevant.
Home Instead, the leading provider of in-home care shares an optimistic approach to staying happy and well at home, created in partnership with Energy BBDO. The touching spot shows how when people can no longer do everything they want to, and start feeling like they are losing their independence, help is at hand and quality of life can be continued at home.
Client: Home Instead Senior Care
Agency: Energy BBDO
Role: PR & Brand Manager
PRESS: