Alka-Seltzer Hangover Relief Gives Partygoers a Late, Late Checkout

In partnership with Energy BBDO and BBDO NY, the Hangover Late Checkout was a unique and innovative experience for participating guests that included a later checkout time, a breakfast menu designed to aid in recovery, an in-room spa experience with custom robes and face masks, and, of course, plenty of Alka-Seltzer Hangover Relief.  There was no rushing to pack up and check out before being recovered the next day.  Instead, the guests enjoyed a few extra hours of much-needed rest and relaxation.

Learn more at https://www.alkaseltzer.com/original/aso-homepage.

Client: Bayer HealthCare Pharmaceuticals

Agency: Energy BBDO & BBDO NY

Role: PR & Brand Manager

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