In recognition of American Heart Month, Bayer is continuing its ongoing commitment to elevating awareness and education about heart health and risk factors for cardiovascular disease. Through ongoing multimedia content and regional media integrations with NBC Sports and Bally Sports, Bayer Aspirin will celebrate fans and encourage them to prioritize their heart health by taking the first step of assessing their cardiovascular risk. The launch includes a film that brings fans back to the most iconic and heart-pounding moments in sports history and tells the story of what fans, and their hearts, have experienced while watching.
Client: Bayer
Agency: Energy BBDO
Role: PR & Brand Manager
Distribution: 2023 Superbowl (Kansas City and Philadelphia only), NBC Sports, Bally Sports