Sodastream “ReCrafted Classics”
Getting tired of the #Christmasmusic this year? “ReCrafted Classics" by Sodastream partnered with artists The Kount (@kountkoal) and Kaelin Ellis (@kaelinellis) and remixed the classic holiday jingle, “Deck The Halls” to make it sparkle all season long, just like the way SodaStream refreshes your holiday drinks. The Kount and Kaelin Ellis remix “Deck The Halls” using sounds made with the SodaStream beverage, and they opened up a challenge #SodaStreamReCraftedClassics and encouraged their audiences to use the SodaStream sound toolkit to recraft “Deck The Halls” in their unique way.
Client: Sodastream
Agency: Energy BBDO
Role: PR & Brand Manager
Distribution: Tiktok (13M views), Instagram (150K views)