You know that feeling when you hear that song? Part of you wants to dance, sing, and high kick to your hearts’ content, but then…something stops you. Something deep inside suppressing your own joie de vivre and telling you to play it cool. Well, that’s not cool.

Extra’s new campaign is here to tell the world no more. Nothing should hold you back from being your fullest you, from cranking up the music and shimmying like no one’s watching, from doing whatever it is that makes you…ding. Least of all yourself.