Millennial parents are often looking for ways to involve their children in the kitchen. However, most recipes aren’t designed for kids. Storybooks are. So, Kerrygold partnered with Energy BBDO and designed an immersive experience that integrates recipes seamlessly into children's stories -- The Magical Pantry. With unique character customization, almost 40 specially designed kid-friendly recipes, and 4 original fables, the Magical Pantry brings hundreds of combinations of recipes and stories magically to life.

Learn more at https://www.themagicalpantry.com/.