As the first-ever Director of B2B Brand Marketing for Gannett USA TODAY Network’s national business, Jenny has played a key role in revitalizing the nation’s leading media publisher.
She oversees brand strategy, roadmap development, and brand transformation from conception to execution, utilizing innovative omnichannel marketing strategies, resulting in driving steady growth in digital advertising revenue.
Under Jenny’s leadership, USA TODAY has returned to major tentpole events such as Cannes Lions, White House Correspondents Dinner, Advertising Week, CES, and more, relaunched https://marketing.usatoday.com/, and established partnerships with Omnicom Group, BlackDoctor.org, and Brand Innovators. Jenny also spearheaded the inaugural Community Voices in Health Equity Summit with BlackDoctor.org and Omnicom Group, spotlighting healthcare disparities in Black communities.
